Why Hot Sauce Passed Ketchup

Where is the growth coming from?

Not heat. The fastest growers are global chili condiments. Call it the Gochujang Rule: unfamiliar flavor, familiar food. It worked for gochujang on burgers. It is working for Indian flavor on wings.

We see it in buyer behavior, not just sales data. On RangeMe this fall, buyers searched snacks, vegan, frozen, and protein. Nobody is shopping for burn. They are shopping for new jobs for food people already eat.

Premium jars grow fastest of all. Shoppers are trading up on flavor, not heat.

What we make of it

We built Tuk Took Bites for that gap. Bombay Hot and Punjabi Tikka put Indian flavor on wings. Our Tandoori Vegan Mayo Spread puts tandoori flavor on sandwiches, wraps, burgers and fries. Both sauces carry 0g of sugar and 13 calories a serving.

Buyers can judge it the way shoppers will. Samples can be ordered on Faire or through the wholesale form. Retailers can order the full line today on Faire or through RangeMe, and prices are listed on Faire.

FAQ

Why is hot sauce growing?

Flavor, not heat. Global chili condiments are the fastest-growing part of the category (NielsenIQ).

What dips are trending?

Global ones. The overall dips category is down slightly, while global styles like muhammara, toum, and tandoori grow.

How do buyers try the products?

Samples can be ordered on Faire or through the wholesale form. Ready to stock it? Order the line on Faire or find us on RangeMe, with prices listed on Faire.

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